The first page of Google harvests 95 percent of the traffic. So when we say need, we mean it: Your brand needs SEO and it’s what puts you out in front of the competition.
But what is SEO content? That’s what we’re here to break down.
What Is SEO Content?
Search engine optimization (SEO) is the process of optimizing your online presence. The goal?
To drive more traffic to your website, and keep it there. Traffic that sticks around converts. And conversion means sales – and sales mean returning customers.
The world of SEO is a world that’s focused on the search engines that are the virtual highway of the internet. Content – and content marketing – is the secret weapon employed by brands everywhere to pursue their SEO ambitions.
How SEO Content Boosts Your Brand
How do you use SEO content? When we talk about “content”, we’re really talking about everything that’s on your webpage. Your product showcases, about us, and your blog are all types of content.
Google and the lesser search engines constantly comb your website for good, readable, and informative content. And they (or their algorithms) are the ones who decide who shows up first in any given search.
And it’s no secret that ranking high is the make-it-or-break-it of online business. How often do you end up on page two or a Google search?
SEO Helps You Rank
How does SEO help you rank in search?
A major element is professional keyword placement. Almost every blog you’ll come across is intended to inform a reader, keep them around when they’re done reading, and have them return in the future.
Keywords are what search engines use to figure out what’s going on inside a webpage. Keywords are often the sorts of things users plug into Google when they’re searching for something.
But it’s about more than that.
Search engines penalize sites for making mistakes, too. Content that’s not backed up by sources, is poorly formatted or is general, rambling gibberish, doesn’t rank.
The proof is in the pudding, and you can find a fantastic case study and breakdown of the power of SEO in this post.
On-Page vs Off-Page SEO
SEO happens away from your own website, as well as on it.
Link building is the most important aspect of off-page SEO. It’s partly achieved through a strong social media presence (Instagram, Facebook, etc), and partly achieved through guest posts.
Guest posting on other websites is a win-win. The host gets free content, and the poster gets to post a piece that backlinks to their own webpage.
And backlinking extends further than that.
The holy grail of SEO – the reason marketers create SEO content – is a catalog of regular, professionally written content that becomes endemic to its niche. It’s so good that other brands and websites link to it as a reliable source.
It’s the brands that stick with it the longest and hire the best writers who end up as the authoritative sources of information everybody else is linking to while writing their own posts.
Elevate Your Brand With SEO
Now that you understand what is SEO content, it’s time to start SEO-ing your business to success. You’ll probably want to outsource to a professional team that knows what they’re doing, but that doesn’t mean you can’t give it a shot yourself.
Did our article help you out? If you’ve got a minute, check out the others in our marketing and business categories.