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March 01, 2008

WasWatching.com Joins SNY Sports-Blog Network

Towards the close of 2007, I was contacted regarding an opportunity to join the sports-blog network for SportsNet New York's official website, SNY.tv. Since that time, and after discussing the matter with SNY.tv, it became clear to me that this was something that made sense - and I have agreed to join SNY.tv's network.

The first thing you see when you visit SNY.tv is that they aim to be the "Online Home of All Things NY Sports."

Related, SportsNet New York (SNY) is working towards featuring more regularly-updated, original content, on its website - and they came up with this notion of a fan-run network of blogs for all the New York sports teams. And, their network got off the ground when Matthew Cerrone’s MetsBlog.com was the first blog to officially agree to a partnership with SNY's site.

Now, I realize that some may be thinking, here, "Ah, yeah, that sounds nice. But, still, the Mets own SNY, jointly with Time Warner and Comcast. Isn't it a little odd for a Yankees-themed blog to have a relationship with a Mets owned entity?"

To be candid, at first blush, this entered my mind for a second or two as well.

But, the answer here goes back to SNY.tv’s laudable mission to be the "Online Home of All Things NY Sports." In terms of covering all the New York sports teams, SNY is operating in a nonpartisan manner. Therefore, it is not odd for a Yankees-themed blog to be featured there – regardless of who owns the entity.

Further, once I thought about it more, it became clear that a move like this made perfect sense for this blog.

The agreement that I have with SNY.tv, at a high level, can be broken down as follows: WasWatching.com, gets plugged in, as is, in to SNY's sports-blog network. Related, SNY gets to run some promotional material on my site and they will provide WasWatching.com with publicity and other perks. But, I still maintain total editorial control over the content of this blog.

That last item is the most important thing to me on this deal. SNY.tv is willing to allow me to keep "doing my thing" here - no strings attached. I can write whatever I want about the Yankees - or the Mets - or any other team, just as I always have here, under the terms of this agreement.

Since WasWatching.com prides itself in being (for the most part) "Yankees-blinders and Pinstripe-Pollyanna" free as well as not being shy about commenting on the Yankees rivals, it is logical that, if I was going to have an affiliation with an RSN website, that it would be with one that would allow me to be on their website and write with full editorial license about the Yankees as well as other teams. And, once SNY.tv confirmed that (with this agreement) I still had editorial oversight and could write freely about the Mets (which Yankees bloggers sometimes do), there was no issue for me in terms of having a relationship with a Mets owned entity.

It's flattering that SNY.tv reached out to me to add WasWatching.com to their "Online Home of All Things NY Sports" and enhance their "Yankees" coverage. Under the terms of our agreement, I see this as being nothing but "good things" for this blog. As such, this is a very exciting time for WasWatching.com.

Lastly, I would be remiss if I didn't thank two parties who had a huge hand in making this all happen.

First, my thanks to Matthew Cerrone for getting SNY.tv and me to the table to hammer out this deal. It's an honor to join his MetsBlog.com in the sports-blog network for SportsNet New York's official website.

And, secondly, thanks to all the readers of WasWatching.com for their interest in this blog - and all their wonderful comments.

When WasWatching.com was launched in April 2005, it averaged about 30,000 to 40,000 page views per month in its first few full months. Over the last nine months, WasWatching.com has averaged around 500,000 page views per month. To have an increase of that size in less than 35 months, to me, is jaw-dropping.

I am very grateful for all those who have an interest in this site - and even more thankful for all those who leave such entertaining and insightful comments on entries. You've all helped get WasWatching.com to where it is today. And, I hope that you continue to visit this blog now that more "good things" will be happening here as a result of this new agreement with SNY's sports-blog network.

Posted by Steve Lombardi at March 1, 2008 08:38 AM

Comments

Congratulations.

Will the url and/or sign in procedure change?

With the anticipated increase in traffic I hope the messages don't become as trash talking as Metsblog usually is.

Best of luck with everything.

Posted by: Basura [TypeKey Profile Page] at March 1, 2008 08:51 AM

Thanks Basura. Re: "Will the url and/or sign in procedure change?" The answer is no. It's just the same as before - no changes whatsoever.

Posted by: Steve Lombardi [TypeKey Profile Page] at March 1, 2008 08:56 AM

Congratulations, and good luck!

Posted by: Raf [TypeKey Profile Page] at March 1, 2008 09:26 AM

Steve,

Congratulations on the great news.

Posted by: Lee Sinins [TypeKey Profile Page] at March 1, 2008 10:11 AM

Congrats, hope the new endeavor works out!

Posted by: MJ [TypeKey Profile Page] at March 1, 2008 10:11 AM

Congrats.

Posted by: Rich [TypeKey Profile Page] at March 1, 2008 11:33 AM

Can you quit your day job?

Posted by: redbug [TypeKey Profile Page] at March 1, 2008 12:25 PM

Way to go, Steve! Congrats!

Posted by: brockdc [TypeKey Profile Page] at March 1, 2008 02:56 PM

I'm going to be really original here and say congrats and good luck!

Posted by: baileywalk [TypeKey Profile Page] at March 1, 2008 03:07 PM

I dont know of another mlb sports blog that could be more deserving. Congrats and keep doing "your thing".

Posted by: GHirsch516 [TypeKey Profile Page] at March 1, 2008 03:12 PM

Thanks to all for the congrats and kind words!

Yes, this is an exciting time for WasWatching.com

redbug - no, I wish this meant I was going to be a full time blogger; but, no go on that one. But, maybe, some day in the future? Hey, you never know!

Posted by: Steve Lombardi [TypeKey Profile Page] at March 1, 2008 06:34 PM

Congrats Steve! :)

Posted by: pokeefe [TypeKey Profile Page] at March 1, 2008 07:13 PM

The pessimism will fit right in with the Mets.

Posted by: Josh [TypeKey Profile Page] at March 3, 2008 03:18 PM

Josh - do you know what Dallas Green once said to Stanley Jefferson?

http://www.waswatching.com/archives/2008/02/whos_bashing_wh.html

Posted by: Steve Lombardi [TypeKey Profile Page] at March 3, 2008 05:12 PM