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May 11, 2007

Season Ticket Holders Can Now Exhale

From Bloomberg.com -

New York's two Major League Baseball teams won't sell licenses to fans who want to buy season tickets at their new ballparks because they have already secured financing and don't want the fan backlash.

Yankees President Randy Levine and Mets Chief Operating Officer Jeff Wilpon said in separate interviews that their clubs won't join at least 17 other major U.S. sports franchises in selling personal seat licenses when their new baseball stadiums open in 2009. The licenses require fans to pay a one-time fee for the right to buy season tickets.

``We had a visceral feeling it would not be well received by our fan base, which was confirmed by our market research,'' said David Howard, the Mets' executive vice president of business operations.

Levine declined to discuss why the Yankees don't plan on selling seat licenses.

$40 Million

The Yankees and Mets might be passing up at least $40 million each in revenue by not selling licenses, said Max Muhleman of Private Sports Consulting Inc., who developed the program for 15 other pro sports teams. Both clubs would have been able to charge more than the baseball average of $3,000 to season-ticket holders, he said.

``New York would be one of the safest and most enthusiastic seat-license markets in the whole country,'' said Muhleman, 70. ``The New York market is a very high-passion sports market and tickets are regarded as a very valuable commodity.''

So far, none of the nine major professional sports team in the New York market have sold seat licenses.

Whew!

The key here is the Mets, and, to an extent, the other New York market pro-teams. There's no way the Yankees could sell seat licenses when no one else is doing it here. But, should someone break ranks on this, then watch and see how quiclky the Yankees follow that lead.

Posted by Steve Lombardi at May 11, 2007 11:53 AM

Comments

i've never heard of that before...each person on average would have to pay $3000? that's rediculous...at least they get their seat reserved

Posted by: Corey [TypeKey Profile Page] at May 11, 2007 12:46 PM

PSLs are an affront to God. Glad to see that NY teams aren't going that route. And that the Yankees aren't going to sell the naming rights to the new park -- unless Derek Jeter's Taco Hole makes a big enough bid.

Posted by: rbj [TypeKey Profile Page] at May 11, 2007 12:55 PM