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April 19, 2007
Derek Meets "Mr. White"
From the Chicago Sun Times -
Gatorade hearing voices in spots
Element 79/Chicago uses familiar faces, high energy level to make the play in new ad series for the king of sports drinks
This week, the second in Gatorade's inner voices series breaks with a somewhat different style. This one, called "Thief," is set on a baseball field and stars New York Yankees shortstop Derek Jeter. In the new spot, two inner voices have been reduced to just one portrayed by actor Harvey Keitel, who is spiffily attired in suit and tie while channeling Marlon Brando in this very mannered turn before the cameras.
Here Keitel is apparently assuming a bit of both the good and the bad voices in advising Jeter about whether to steal a base. There's no shortage of tension in the set-up as Keitel colorfully explains to Jeter what he's up against should he decide to steal the base.
Finally, as Keitel so emphatically puts it, Jeter's gotta do what he's gotta do. And the player's successful attempt to steal the base is captured with some nice camera work and slo-mo effects. Then, it's left to Keitel to wrap up things with his rather smug expression of approval for the big steal.
I just caught this spot for the first time tonight. Very nicely done. What's the under/over line for how soon it's on YouTube?
Posted by Steve Lombardi at April 19, 2007 10:02 PM