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September 05, 2005
Yankees Logo The Best
From a PR Leap Release:
According to a year-long Internet survey of sports fans, the classic interlocking NY symbol of the New York Yankees is the best professional sports logo of the 20th century.
More than 7,200 people completed the online survey, which debuted at the Section 219 website (www.Section219.com) in August 2004.
Four of the top five logos on the list belong to Major League Baseball franchises, including the Yankees, Chicago Cubs, Boston Red Sox and St. Louis Cardinals. The only non-MLB logo to crack to the top five was the NBA’s Boston Celtics.
Section 219 sponsored a panel of graphic designers, branding experts and marketing professionals to analyze thousands of primary and secondary professional team logos created between 1901 and 2000, including those from the American Basketball Association (ABA), American Football League (AFL), Continental Football League (CFL), Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), North American Soccer League (NASL), World Football League (WFL) and World Hockey Association (WHA).
Of those, the panel selected a list of 250 logos judged to be the most "powerful, memorable and distinctive." Fans were then invited to vote on their 10 favorite logos.
I'm shocked that the Yankee-hater logo didn't make the top ten. I thought everyone hated the Yankees?
Posted by Steve Lombardi at September 5, 2005 07:59 PM
Comments
No kidding?
Can't say that I'm suprised. Unlike other teams, the Yanks have pretty much kept their trademarks intact over the years.
Didn't the interlocking NY originate with the NYPD?
Posted by: Raf at September 5, 2005 11:05 PM
Steve, everyone does hate the Yankees. I'm reminded of that every time I listen to sports talk radio, read a baseball column in the national press, or meet someone from Boston, Oakland, Chicago, Los Angeles...come to think of it, anyone from outside NY. I'm only slightly exaggerating.
Posted by: JohnnyC at September 5, 2005 11:09 PM
LOL JohnnyC.
Raf - yeah it was something like that.
Posted by: Steve Lombardi at September 5, 2005 11:13 PM
Yeah, the NY was designed by Louis Tiffany for a medal for the first NYC police officer shot in the line of duty.
Before they added the wheelchair seating behind the left field wall near the retired numbers, the area was grass. There was a small plaque that had a brief history of the logo.
Posted by: Jen at September 6, 2005 12:05 AM
Here's the history of the logo and uniform from the Yankees site.
http://newyork.yankees.mlb.com/NASApp/mlb/nyy/history/uniforms_logos.jsp
Posted by: Jen at September 6, 2005 12:06 AM
Kinda shocked the Cubs made the top 5.
Posted by: JJay at September 6, 2005 09:21 AM
Kinda shocked the Cubs made the top 5.
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Given the history and the number of Cubs fans out there, I'm not suprised.
Note that all the teams listed have storied histories behind them, and have the fan base to back them up.
FWIW, my favorite logo is the "Smiling Oriole" cap of the 60's
Posted by: Raf at September 6, 2005 11:18 AM
Jen - thanks for the info.
Raf - that is/was a cool one. So, 1960's.
Posted by: Steve Lombardi at September 6, 2005 11:21 AM
I'm confused. Isn't the Yankee logo the baseball with the top hat on the baseball bat? The interlocking NY on their cap is their insignia. If the insignia on the cap is being called the team's "logo" then what is the Celtic's "logo"? The leprechaun with the cane spinning a basketball on his finger is analogous to the top-hat-on-bat baseball logo, not the interlocking NY. What other insignias do the Celtics have?
I call bullshit.
Posted by: Cliff at September 6, 2005 04:38 PM
Could just be poor wording on the Press Release. Maybe they should have used insignia instead of logo?
Posted by: Steve Lombardi at September 6, 2005 04:46 PM
Matter of fact, on the link Jen provided, the mention the interlocking NY as an insignia
Posted by: Raf at September 7, 2005 03:35 PM