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August 26, 2005
ESPN Hollywood
From the News:
Who was that mystery woman cozying up to Derek Jeter?
When asked, Rick Cerrone, the Yankees' senior director of media relations, had no answer. Cerrone did see the mystery woman in a newspaper during the Yankees' recent three-game series in Tampa. If he saw her while eating breakfast, the corn flakes did not go down well.
This lady of mystery was in a full-page advertisement. She was silhouetted with a question mark on her head. Jeter, smiling, was resplendent in a suit and tie. Like the ones catching your eye while waiting at the supermarket checkout, this headline screamed.
"Jet-Setting JETER! A NIGHT ON THE TOWN WITH NYC'S MOST ELIGIBLE BACHELOR."
"This is very puzzling and troubling. I'm totally befuddled that ESPN would position one of its shows as a low-rent tabloid," Cerrone said. "In the ad they insinuate they are out with Jeter, with his permission, or they are following him. Give me a break. Neither is true."
Considering the Yankees' reaction, and the reaction of others Antinoro cited, the advertisement served its purpose. However, in the Yankees' case, it clearly set off a negative alarm. "Bottom line, I've had players say to me: `Don't ever ask me to do anything for them (`ESPN Hollywood'),''' Cerrone said.
ESPN should be careful. I think Jeter has a Bo Laramie side to him. And, if it happened, I couldn't blame him.
Posted by Steve Lombardi at August 26, 2005 08:55 AM
Comments
Steve, shows of that ilk, on ESPN shouldn't surprise anyone. In my mind that network other than game coverage, has jumped the shark a few years ago. They feel that no one wants straight news reporting any more. The sensationalizing of stories, e.g. Clemens vs. Piazza, Sox vs.Yanks ad nauseam! I don't even watch sports center that much anymore, because of the anchors ego's. I rely more on the internet for scores and news.
Posted by: Dom at August 26, 2005 09:33 AM
Yeah, I agree with Dom. ESPN is so full of schlock it's borderline unwatchable. They seem to position every story as either a touching human-interest saga complete with dodgy "moving" background music or a trying-to-hard conflict between individuals.
And the idiots fronting their shows! . . . Oy.
Posted by: billyfrombelfast at August 26, 2005 09:40 AM
too hard, even
Posted by: billyfrombelfast at August 26, 2005 09:42 AM
Yep, pretty much all I watch now is ESPN News.
I did catch a program the other night, "5 Reasons..." which was pretty intereting. The two topics (at :30 min per) were
"5 reasons Don Denkinger was not responsible for the Cardinals losing the World Series"
&
"5 reasons Bill Buckner was not responsible for the Red Sox losing the World Series"
The titles aren't exact, but the topics are.
Pretty cool viewing. Has anyone else caught it? Maybe it's me, but I enjoy seeing old baseball footage (:
Posted by: Raf at August 26, 2005 10:30 AM